Indian e-commerce platform Purplle closed a $179 million Series F round of funding with a fresh investment tranche of $60 million.WHO: Mumbai-based Purplle was founded in 2012 by Rahul Dash, Manish Taneja, and Rahul Dash as an e-commerce platform. The business also has a portfolio of owned brands that include Faces Canada, Good Vibes, Alps Goodness, Carmesi, and DermDoc. Its online platform reaches over 10 million consumers monthly, alongside 20,000 offline touchpoints. With a team of over 4,000 employees, Purplle is positioned among India's leading beauty and personal care platforms.WHY: This funding round will support Purplle’s mission to make beauty accessible to everyone. The company plans to leverage technology to enhance how consumers discover and purchase beauty products and services, expanding its reach to a broader audience.IN THEIR OWN WORDS: Manish Taneja, co-founder and CEO at Purplle, said, "As we continue to innovate and leverage our technology and data capabilities to deliver the best omnichannel experience to our customers, this latest round of investments reaffirms the importance of our vision to make every Indian feel beautiful."Rishabh Mariwala from Sharrp Ventures commented, "Our strategic involvement with Purplle focuses on reinforcing our philosophy of backing new-age platforms with a commitment to customer centricity. We aim to support the company in delivering personalised and accessible beauty solutions tailored to the diverse needs of consumers across India."DETAILS:Purplle closed a $179 million Series F round of funding with a fresh investment tranche of $60 million. The round was led by Abu Dhabi Investment Authority (ADIA).